Subheading That Informs Potential Residential Customers Why You're The Right Choice
Support your heading with general information about your residential pest control philosophy. This is a great place to put credentials, service area, customization options, bundling options, a general promise of guaranteed service, and other facts that will assure your reader that your company provides what residential customers need.
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Pest Control Option 1 or Service Information
This section can highlight a specific pest control program, which you offer, a specific pest you offer targeted service for, a description of how you protect residential structures from invasive pests, or any narrative that informs and engages potential residential pest control customers. Be sure to write to your audience. Most of the visitors to this page will be homeowners looking for a trustworthy solution to their pest problems. If they have a specific need, such as a rodent infestation, a section that talks directly about rodent control (with a photo to the right) will quickly catch their attention. Other readers will simply move to the next section if they're not interested. If your reader has a general need, he or she will be looking to see "how" you do pest control, and may read a targeted section even though that service is not needed.
Use bullet points to:
- highlight specific steps you take during a pest control visit.
- locations you treat around, and inside, a home.
- give details for a pest control program highlighted.
There are many directions you can go with this first section. The goal is to connect readers who are interested in safeguarding their health and property from bugs, rodents, and wildlife, with the information they need to make a buying decision. Each potential customer is different. One may be drawn in by a low price (or the fact that you give a price at all). Another may find comfort in knowing that you put Green Pest Control first. This page should attempt to give all potential customers a reason to take the next step.
Pest Control Option 2 or Service Information
Use this section to continue sharing information about the pest control programs you offer or begin a narrative about how your team works to effectively manage pests. Whatever direction you choose to go will also affect how you use the photos and headings below.
If you chose to use this section and the section above to highlight pest control programs, the bottom three sections could have more specific information about how your service breaks down, or they could be used for other specific service plans such as seasonal mosquito service, fire ant control, or termite protection. If you covered your pest control approach in this section and the section above, you might use the bottom three sections to highlight your different level pest control plans.
Example: At Pest Control company, we offer 3 pest control packages: Home Guardian, Home Guardian Plus, and Home Guardian Complete. With our Home Guardian plan, you will receive year-round protection from over 20 different pests as well as 4 scheduled treatments and free re-treatments. With our Home Guardian Plus, you will receive all of the perks listed above as well as 4 additional scheduled treatments, ant control, rodent control, cockroach control, seasonal mosquito treatments, outdoor flea and tick control, and stinging insect control. Lastly, with our Home Guardian Complete, you will receive the benefits of both our Home Guardian and Home Guardian Plus plans as well as protection from wood-destroying termites. During our treatments, we follow these 3 steps: Inspection, Treatment, and Follow Up.
The text in this section is going to depend on the direction you chose to go with the content above. You may choose to make this column long or brief, either way, try to keep a continuity of length between these three columns. And bear in mind that you want readers to see the conclusion heading below as they read. If these three columns are too long, it will push that heading down.
Once again, this section is going to depend on the direction you chose to go with the content above. You may use these three sections to break down your pest control programs (if you have three main programs) or you might use this to give three simple steps. For example: Inspection, Treatments, and Follow Up, or Inspection, Scheduled Service, and Prevention.
There are many ways to use these three columns. Whatever direction you choose to go, be sure to insert important points that will affect the buying decision of your reader. No two readers are the same. Cover all your bases. Connect with readers who are concerned about chemicals. Connect with readers who have pets. Connect with readers who have only come here because they want to protect their equity.
Final Heading To Build Trust
This is your conclusion. It is important to make it a good one. Hit your readers with your iron-clad warranty. Tell them about your Angie's List Super Service Award. Let them know that you're Green Shield Certified. Keep it simple and powerful.
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